The Second Engine

Documentation Engine — turn the work into a product.

Every marketing task becomes a written recipe. When the Priority-1 rows go green, there's a sellable v1.

🟣 One skill, paid twice · Ecom stays #1 — this is the second engine
Overall completion all 47 assets
0%
P1 — Sellable v1 the first product
0%

✓ Last steps what's done

  • Documentation Engine built
    Model, hard rules & daily rhythm live in Notion
    11 Aug
  • Tracker created — 47 assets, 10 areas
    Priority, type, sellable, status on every row
    11 Aug
  • 47 What/Why/How explainers written
    Every row expands to a full plain-English guide
    11 Aug
  • Live dashboard drafted
    This view — pending sign-off, then Netlify + GitHub
    11 Aug

→ Next steps priority queue

  • Build carwash call list of 10
    Calls before builds — the first domino
    DUE 15 Aug
  • Document first P1 asset live
    Video Script Formula — do-once, record-once
    This week
  • First 5 carwash calls
    Talk to real businesses
    DUE 18 Aug
  • Pitch deck v1
    Outcome · pain · how · proof · price
    DUE 22 Aug

Milestones

path to first dollarfirst $ by 31 Oct
15 Aug
Call list of 10
Next
18 Aug
First 5 calls
Sales
22 Aug
Pitch deck v1
Build
31 Aug
1-page site + Instagram live
Launch
30 Sep
First client signed
Win
31 Oct
First dollar
Cash

Board

every asset, by status47 assets

Areas

10 areas of the engineP1 = free to document